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Client Lanaco has secured a significant deal with Unilever-owned owned air purifier manufacturer Blueair for its world-leading New Zealand, natural, renewable woollen air filter.
Lanaco’s Ecostatic® wool filters have made it into outer space on NASA rockets for Moon and Mars missions, and were part of the facemasks that kept the New Zealand team at the 2020 Tokyo Olympics free of COVID. Now they have found a home on Earth.
Lanaco founder and chief executive Nick Davenport says the new partnership is a truly significant step in the commercialisation of its Ecostatic® wool filters and a boost for the air purifier market that has previously relied on synthetic air filters.
“Our company has developed wool-based filter media because wool provides both the basis for true performance and the best sustainability credentials. We are thrilled that our partnership with Blueair captures this capability whilst also recognising the environmental benefits of woollen filters as well.
“Just as Icebreaker did for wool clothing, Lanaco is bringing its branded New Zealand wool technology to the global filtration market by partnering with one of Europe’s greatest consumer goods companies.”
Silvereye was delighted to be selected by Lanaco to share this news, and looks forward to more such deals for its special New Zealand wool products in the future.
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